What is your company vision? If you were to ask three people in your company to tell you what that vision is, could they describe it and what that vision means to them? Could they express how the work they do supports the company’s goals and brings meaning to their jobs?
Your company vision cannot be just a collection of vague ideas and corporate speak. The most effective leaders create a compelling vision for the future that ignites a fire under their team and keeps them working hard and doing the right thing, even when no one is looking. Millennials, in particular, want to believe that the work they do goes beyond just a paycheck and contributes to the greater good. Does your company vision inspire this type of greatness? What are your goals? What problems are you trying to solve? What’s your mission? Answering these questions will help you to create a vision statement that can act as the soundboard for all the decisions you make going forward.
Understanding how to write a vision statement starts with finding your purpose. It’s an essential part of being a great leader – you cannot inspire passion in others if you don’t find what makes you passionate. It could be making a difference in the world, providing a customer experience or improving the lives of others and providing a moment of happiness through a particular service or product. This is what inspired you to start your company in the first place, and it’s an important part of your company vision statement. Business News Daily has a great article with tips, steps and examples on how to construct a meaningful vision statement.
Once you have your vision defined, you’ll need to lay down a set of clear and measurable activities that will put you on the path to achieving your vision. Over time these activities will help you accomplish your annual goals. Keep in mind, it’s important to also pause periodically and review the actions you’ve taken so far. Do they move you closer to your vision? Remember, being flexible and adaptable is essential to strong leadership.
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