85% of people who prefer meeting in person say it’s because you can build stronger, more meaningful business connections.
This is why social networking events are such a valuable tool. When done right, they allow people to make connections and build relationships with people who can add value to their careers.
But how do you ensure that your social networking is providing value? What kind of business networking strategy should you be using?
In this post, we’ll go over some of the most important aspects of planning your social networking event.
Focus on What You Want to Accomplish
Before you begin planning the specifics of the event, you need to be clear on what you’re hoping to accomplish with it. Are you looking to:
- spread awareness for your business
- find new customers
- find potential new hires
Depending on your answer to that question, you can identify your ideal guest and begin building your business event guest list. Having a more specific guest list can help the event go better because the attendees will likely have something in common they can talk about.
Also, consider what kind of networking event activities your ideal guest would be interested in and what time and day would work best for them. Structure the event so that it makes sense for them.
Additionally, it would help if you advertised in a way that reaches them. Are they spending more of their time on LinkedIn or Facebook?
Location, Location, Location
Once you have your guest list and an idea of what kind of activities you’re going to include, you can move on to finding your networking event venue.
The importance of finding the right location is essential.
The location has to be convenient for your guests, or they likely won’t show up. But, it also has to fit the vibe of the event. If you’re going for a particularly formal event, you need a venue that suits a formal event.
The size of the space is also critical. You don’t want your guests to be squished and uncomfortable, but you also don’t like so much extra room that there is a significant amount of empty space.
All of this needs to be found at a venue within your networking event budget. While there is great value in a well-done networking event, going over budget is not worth it.
If you have several options for a venue that fits your parameters, consider the amenities that the different locations provide. Consider things such as access to a restaurant or bar, technical equipment for presentations, or ample seating.
Follow Up
A significant amount of the benefit of a networking event comes from the follow-up after the event.
You should follow up with everyone at the event and ask for feedback on what did and didn’t work so that you can do better at the next event. But it would help if you also asked people to connect with your business online as a way to grow your community.
Additionally, you could reach out to anyone you have made a specific connection with. Try to include a personal detail or connection you remember from speaking with them when you follow up. People respond well to those signs that you were invested and paying attention.
When sending out these communications, make sure they are strategic and have the right tone.
Plan Your Social Networking Event Today
There is no denying the benefits of networking events for building business contacts. But planning an event doesn’t have to be stressful.
When you have a clear goal and perhaps some help from a professional, your networking events can provide value to your company and your guests.
Let us help you plan and manage your next social networking event!